Welcome to my world of SEO! I'll give you some definitions of terms that are commonly used in this field. If you're looking for more information on SEO, be sure to check out our other blog posts as well!
ATF is the upper portion of a page that is visible without scrolling. The number of keywords you can use in this area varies for different search engines, so it's best to check with your site's analytics before making any decisions about how many keywords to use.
Below the Fold (BTF): The lower portion of a page that requires scrolling to view.
Anchor text is the text used to describe a hyperlink.
Anchor text is any word or phrase that appears in blue and underlined, or otherwise specially highlighted or distinguished, when displayed on a page as part of a hyperlink. The anchor text may appear next to the linked filename (e.g., "Home") or it may be displayed elsewhere on the page (e.g., below an image).
The anchor text associated with every link on your website should be carefully considered because it can influence how search engines view your site and even where they place you in their search results pages.
Backlinks are links from other websites pointing to your website. The more high quality, relevant backlinks your site has, the better it will rank on search engines.
There are many ways people can get backlinks to their site:
They might ask someone they know who has a blog or website for a link.
They might write an article about their business and submit it to a press release distribution service, which then sends out the article to hundreds of news outlets in their database.
They might create a video tutorial about something that's related to their business and post it on YouTube (or Vimeo).
Black Hat SEO: Search engine optimization techniques that are deceptive and attempt to manipulate search rankings.
Black hat SEO is a term used to describe techniques that violate search engine guidelines. Black hat SEO techniques are used to trick search engines into ranking a website higher than it deserves. These methods include keyword stuffing, hidden text and links, doorway pages and cloaking.
Because these tactics have the potential to harm your site's reputation and cause problems for users, Google doesn't allow them on its properties (including Google Search).
Click-through rate (CTR) is the percentage of people who click on a link in a search result.
CTR is calculated by dividing the number of clicks on a link in a search result by the total number of people who viewed that search result. It's also known as click-through rate (CTR).
Content marketing is an effective way to attract and retain customers. It's a strategy used by companies to create relationships with their customers by creating and distributing content, such as blog posts, videos and e-books. Content marketing can be used to attract new customers or keep existing ones engaged.
Conversion Rate Optimization (CRO): The method or process of improving the performance of your site to convert visitors into leads or customers.
It is important to note that CRO is not only focused on increasing clicks and conversions, but also on reducing costs and analyzing data.
Crawler: A software program used by search engines to index the web. Also known as a bot or spider, crawlers are not the same as search engines themselves but they help search engines index and find content on the web.
Direct traffic is not as valuable as search engine traffic, social media traffic, referral traffic or email traffic. If you are trying to determine the value of a particular source of incoming visitors, it helps to think about how they found your site and how likely they are to return.
In reality, direct visits can be valuable if you've optimized your website for conversion and have put together an effective landing page. They could also be used strategically to reach out to influential bloggers in your industry who might share their happy experience with others on social media channels or via email newsletters.
The SEO industry is ever-changing and evolving. New techniques are invented every day, and old ones are phased out. In order to stay ahead of the game, it's important to keep up with these changes while continuing to practice ethical SEO that creates happy users and improves your ranking over time.